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- BUSINESS, Page 52Business NotesRESTAURANTSMilkshake Cum Laude
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- "Fast food used to be a bootstraps business -- you started
- out as a fry cook and then became president. No longer." So
- says Professor Don Smith of Washington State University, who
- holds what may be the first endowed chair for the study of the
- fast-food industry, thanks to a $250,000 grant from Taco Bell.
- A former executive for Kentucky Fried Chicken and the Shakey's
- pizza-parlor chain, Smith says the booming $60 billion industry
- is suffering a shortage of skilled managers.
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- To help fill the gap, Smith teaches such diverse subjects
- as market psychology, distribution systems and new-product
- development. Within 2 1/2 years of graduation, students can
- expect to manage 200 to 300 employees in businesses with as
- much as $5 million in annual revenue. Says Smith: "For a young
- person interested in management, there's no better opportunity
- than fast food."
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